Neighborhood News: The Jewel of Chicago Streets: The Magnificent Mile
“This is not just a street, it’s a living museum.”
The Magnificent Mile Association
Step across the DuSable (formerly Michigan Avenue) Bridge at Wacker Drive, and walk north. From the time you step off the Bridge at Pioneer Court, you enter into a glittering world, filled with commerce, luxury residences, and historic Chicago landmarks.
Welcome to Chicago’s world-famous Magnificent Mile!
Over Chicago ‘s vast history, The Magnificent Mile has emerged as one of the most vibrant and successful commercial, residential, cultural and tourist destinations in the world.
The ‘Mag Mile’ is a 13-block stretch of North Michigan Avenue, from the Chicago River to East Lake Shore Drive, according to 360Chicago.com.
Its unique landscape is made up of premier retailers, individual boutiques, distinctive restaurants, popular attractions, world-class and award-winning hotels, beautiful residences, landmark architecture and prestigious education and medical facilities.
History
According to The Encyclopedia of Chicago, The Magnificent Mile was proposed in Daniel Burnham’s 1909 Plan of Chicago, and constructed in the 1920s. The avenue replaced the former Pine Street, which was lined with warehouses and factory buildings near the river, and large mansions and rowhouses as it passed through the neighborhoods of McCormickville and Streeterville.
Michigan Avenue was divided at the Chicago River until, according to a CBS News report, the City Council approved the plan for the Michigan Avenue Bridge in 1905, and Daniel Burnham went on to include the bridge in his “Plan for Chicago.” The city passed an ordinance approving the construction of the bridge in 1939. Architecture was characterized by historicist architectural styles that ranged from Beaux-Arts classicism and Gothic revival to vertical-style modernism. The Wrigley Building was completed in 1924, and included its distinctive tower and the famous two-story clock. Tribune Tower rose on the east side of Michigan Avenue as a new home for the Chicago Tribune following an international architecture competition. The Roaring ‘20s also saw the addition of the (Warwick) Allerton Hotel – completed in 1924; the InterContinental Chicago hotel that began life as the Medinah Athletic Club – completed in 1929; the Palmolive Building, also known as the Playboy Building, was also completed in 1929; and the Drake Hotel, completed in 1920. As WTTW noted, Chicago’s Water Tower was already there, having survived the Chicago Fire of 1871; the John Hancock Center (now 875 N. Michigan) was built in 1969. In 1974, according to Wikipedia sources, Water Tower Place’s opening changed the economic dynamics of the Magnificent Mile by bringing middle-class shops to what had been a street dominated by luxury retailers. The popularity of Water Tower Place shifted downtown Chicago’s retail center of gravity north from State Street to North Michigan Avenue.
How Did It Become The Magnificent Mile?
Following the lean economic years of The Great Depression and World War II, developer Arthur Rubloff coined the name “Magnificent Mile” in the 1940s and began renovating and developing new properties along the avenue.
Today
The One Magnificent Mile tower at the north end of the Mag Mile was completed in 1983. The 900 North Michigan building, with its Bloomingdale’s store and its four turrets on each corner of the roof, followed in 1988. New hotels, residences, and retailers gave the Mag Mile regular facelifts through the 1990s and 2000s.
With unique experiences being the latest attraction to lure shoppers to The Magnificent Mile, the Starbucks Reserve Roastery, 646 N. Michigan Avenue, opened in 2019, provides an immersive, theatrical, experiential shrine to coffee passion. Guests can expect interactive tours, on-site roasting of rare Reserve beans, a rooftop deck, and exclusive drinks inspired by Chicago’s culture and history.
And a couple of years later, in the same space that once housed the Chicago Tribune and WGN-AM Radio studios, now sits the Museum of Ice Cream, 435 N. Michigan Avenue. Created to celebrate creativity, passion, and innovation, you can learn about ice cream history while enjoying ice cream-themed installations, serving unlimited ice cream to visitors.
Marche de Noelle at Pioneer Court
Tuesdays – Saturdays through December 21, from 11am – 5pm, beneath the45-foot tall Pioneer Court Holiday Tree, Pioneer Court is hosting a European-style artisanal market on The Magnificent Mile™. You can stroll through charming stalls brimming with handcrafted treasures, delectable treats, and vintage delights while savoring the flavors of international holiday favorites. For more information, click here.
Alison Moran-Powers and Dean’s Team Chicago